EXECUTIVE M.B.A. DEGREE EXAMINATION, MAY 2017
First and Second Years
BUSINESS ENVIRONMENT
Time 3 Hours Maximum Marks: 70
SECTION-A × 5 15)
Answer Three questions
Q1) Concept of Business environment.
Public Sector.
External trade.
Privatisation.
Foreign Direct Investment.
Industrial Sickness.
SECTION-B × 15 45)
Answer Three questions
Q2) Examine the role of government in regulating business in India.
Q3) Bringout the structural dimensions of Indian economy.
Q4) State the features of Industrial policy resolution, 1956.
Q5) Explain about position of foreign collaborations in India.
Q6) Elucidate the impact of economic reforms on Indian Industries.
Q7) Write about Export-Import policy of India.
SECTION-C
Compulsory
Q8) Case study:
India's economy is going through a radical change After initiation of many
economic reforms business environment in the country has changed a lot. We
have definitely moved towards free market economy. As a result of this many
new opportunities have been created, and at the same time new challenges and
threats have also arisen out of the change. There were more than half a dozen
organizations engaged in the production and distribution of cool drink in India
under different brand names. In-the meanwhile two giant multinationals,
namely, "Pepsi" and "Coca-Cola" also entered into Indian market. Consequently
the existence and survival of home organizations came into jeopardy due to
cut-throat competition. Some of the local organizations have disappeared and
some others are just surviving on border line.
Read the above case and answer the following questions:
How domestic organizations may cope with changing environment.
What have been their strengths and weaknesses and how they enter into cool
drink market.
Suggest suitable strategies they should adopt.