Total No. of Questions 10] [Total No. of Pages 01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
BUSINESS/MARKETING MANAGEMENT
Marketing Management
Time 3 Hours Maximum Marks 70
Answer any five questions
All questions carry equal marks
Q1) Define Marketing. Discuss the nature, scope and importance of Marketing.
Q2) Explain components of Marketing Environment.
Q3) Explain various errors in positioning.
Q4) Describe the Models of Consumer behaviour.
Q5) Discuss the features and classifications of product.
Q6) Explain the factors affecting pricing decisions.
Q7) What is meant by effectiveness of channels of distribution?
Q8) Explain the Integrated Marketing Communication Mix in detail.
Q9) Give the differences between Online Marketing and Traditional Marketing.
Q10) Explain how services marketing represents various factors through which the
need of services marketing came into force.