Exam Details
| Subject | marketing of services | |
| Paper | ||
| Exam / Course | m.b.a. in b – marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | new delhi, new delhi |
Question Paper
MBA DEGREE EXAMINATION, MAY 2017
Third Year
B MARKETING MANAGEMENT
Marketing of Services
Time 3 Hours Maximum Marks 75
SECTION A × 5 15)
Answer any three questions
Q1) Types of Services
Dollar Credit Card
Tourism development
Hospitality facilities
Need for services
Indmark
SECTION B × 15 45)
Answer any three questions
Q2) Describe the issues in designing service strategies.
Q3) Examine the role of consumer in marketing.
Q4) Write about marketing of educational services.
Q5) How to design a marketing strategy for health services? Explain.
Q6) "Marketing plays a crucial role in the development of tourism" Comment.
Q7) What is consumer banking? Explain its objectives.
SECTION C
(Compulsory)
Q8) Case study
HDFC Bank launched the "health plus credit card" where it has joined hands with National
Insurance Company and Master Card International to offer Cashless mediclaim of
50,000 and a critical illness cover
1.5 lakh on each card, discounts at leading hospitals
and on healthcare services and products. "By offering such value added services we feel
that we will not only win the loyalty to our existing customers but also get new customers",
says Swaroop.
The company had also launched a co branded card earlier this year for government employees,
with eSeva and e governance initiative of the Government of Andhra Pradesh.
Questions
How does HDFC bank is improving customer loyalty?
What are the innovations of HDFC to promote services?
Third Year
B MARKETING MANAGEMENT
Marketing of Services
Time 3 Hours Maximum Marks 75
SECTION A × 5 15)
Answer any three questions
Q1) Types of Services
Dollar Credit Card
Tourism development
Hospitality facilities
Need for services
Indmark
SECTION B × 15 45)
Answer any three questions
Q2) Describe the issues in designing service strategies.
Q3) Examine the role of consumer in marketing.
Q4) Write about marketing of educational services.
Q5) How to design a marketing strategy for health services? Explain.
Q6) "Marketing plays a crucial role in the development of tourism" Comment.
Q7) What is consumer banking? Explain its objectives.
SECTION C
(Compulsory)
Q8) Case study
HDFC Bank launched the "health plus credit card" where it has joined hands with National
Insurance Company and Master Card International to offer Cashless mediclaim of
50,000 and a critical illness cover
1.5 lakh on each card, discounts at leading hospitals
and on healthcare services and products. "By offering such value added services we feel
that we will not only win the loyalty to our existing customers but also get new customers",
says Swaroop.
The company had also launched a co branded card earlier this year for government employees,
with eSeva and e governance initiative of the Government of Andhra Pradesh.
Questions
How does HDFC bank is improving customer loyalty?
What are the innovations of HDFC to promote services?