Exam Details
| Subject | Marketing | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. What are the major objectives of pricing? How do the different stages of Product Life Cycle affect the pricing decision Explain giving suitable examples.
2. Discuss the several ways in which physical goods are different from services. Explain the above differences with the help of suitable examples.
3. Discuss the factors which govern the selection of an appropriate distribution channel.
4. Discuss the various areas of application of marketing research in detail.
5. What are the major stages in the buyer decision process Are all the stages used in consumer purchase decision? Why or why not?
6. What are the elements of Promotion MIX Discuss the relative advantages and disadvantages of each one of them.
7. how does personality play an important role in consumer behaviour?
8. Write short notes on any two of the following:
Impact of Internet on Marketing
Motivating the Sales Personnel
Approaches for Sales Forecasting
2. Discuss the several ways in which physical goods are different from services. Explain the above differences with the help of suitable examples.
3. Discuss the factors which govern the selection of an appropriate distribution channel.
4. Discuss the various areas of application of marketing research in detail.
5. What are the major stages in the buyer decision process Are all the stages used in consumer purchase decision? Why or why not?
6. What are the elements of Promotion MIX Discuss the relative advantages and disadvantages of each one of them.
7. how does personality play an important role in consumer behaviour?
8. Write short notes on any two of the following:
Impact of Internet on Marketing
Motivating the Sales Personnel
Approaches for Sales Forecasting
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing