Exam Details
| Subject | Retail Branding | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Discuss the demand for branded and non-branded products.
2. Describe in detail the concept of a Retail Brand with the help of suitable examples.
3. Discuss the pros and cons of carrying out the retailer's own brands.
4. When do brand extensions have a negative impact Justify your answer with suitable examples.
5. What makes consumers pay more for national brands than for private labels Is it image or quality Justify your answer with suitable examples.
6. Discuss Maslow's Hierarchy of Needs. Explain with the help of suitable examples.
7. What do you understand by private labels Discuss the various advantages and disadvantages of carrying private labels by retailers.
8. "A good positioning of a brand strategy clearly differentiates it from all competing brands." In the light of this statement discuss the meaning of brand positioning. What are the key issues in brand positioning?
2. Describe in detail the concept of a Retail Brand with the help of suitable examples.
3. Discuss the pros and cons of carrying out the retailer's own brands.
4. When do brand extensions have a negative impact Justify your answer with suitable examples.
5. What makes consumers pay more for national brands than for private labels Is it image or quality Justify your answer with suitable examples.
6. Discuss Maslow's Hierarchy of Needs. Explain with the help of suitable examples.
7. What do you understand by private labels Discuss the various advantages and disadvantages of carrying private labels by retailers.
8. "A good positioning of a brand strategy clearly differentiates it from all competing brands." In the light of this statement discuss the meaning of brand positioning. What are the key issues in brand positioning?
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management