Exam Details
| Subject | Consumer Behavior | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Write short notes on the following:
Cognitive Dissonance
Temporal Influence
Black Box Model
Need Recognition
2. Differentiate between the following:
Evoked set, Inept set and Inert set
Physical factors and Antecedent states
3. What is Perception Explain the process of perception.
4. List down the factors which determine the outlet selection by consumers. Give suitable examples.
5. Define 'Consumerism'. What are the various ethical issues related to consumer behaviour?
6. What are buying motives Discuss the buying roles that the consumer may perform in decision-making.
7. Outline the levels of Maslow's hierarchy of needs. Give an example of a marketing appeal that is focused at each level.
8. Define the term 'culture'. Discuss the constituents of culture.
9. What is post-purchase dissonance? What can the marketers do to reduce the post-purchase dissonance?
10. What are reference groups How do they influence the consumer buying behaviour Give examples.
Cognitive Dissonance
Temporal Influence
Black Box Model
Need Recognition
2. Differentiate between the following:
Evoked set, Inept set and Inert set
Physical factors and Antecedent states
3. What is Perception Explain the process of perception.
4. List down the factors which determine the outlet selection by consumers. Give suitable examples.
5. Define 'Consumerism'. What are the various ethical issues related to consumer behaviour?
6. What are buying motives Discuss the buying roles that the consumer may perform in decision-making.
7. Outline the levels of Maslow's hierarchy of needs. Give an example of a marketing appeal that is focused at each level.
8. Define the term 'culture'. Discuss the constituents of culture.
9. What is post-purchase dissonance? What can the marketers do to reduce the post-purchase dissonance?
10. What are reference groups How do they influence the consumer buying behaviour Give examples.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management