Exam Details
| Subject | Retail Communication | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
How would you define modern advertising? Discuss the various objectives of advertising with the help of suitable examples.
Discuss the various functions of advertising.
2. Discuss the objectives of sales promotion. Also discuss the various advantages and disadvantages of sales promotion.
How does retail communication help in building brand image?
Discuss various steps involved in the consumer decision-making process.
4. Why do retailers use personal selling techniques to promote their business List the various advantages and disadvantages of personal selling techniques.
5. "Retail promotion has the main objective of influencing consumer perceptions, attitudes and behaviour, in order to increase store loyalty." Discuss with reference to the objectives of retail promotion. What are the various steps involved in developing the retail promotion process
What do you understand by publicity? How does publicity help to build a positive image for the retailers What are the limitations of publicity?
Enumerate the differences between publicity and advertisement.
7. What is the role of humour in advertising Discuss its positive and negative aspects with suitable examples.
8. Write short notes on any two of the following:
Window Display
In-house Agency
Focus Group
Discuss the various functions of advertising.
2. Discuss the objectives of sales promotion. Also discuss the various advantages and disadvantages of sales promotion.
How does retail communication help in building brand image?
Discuss various steps involved in the consumer decision-making process.
4. Why do retailers use personal selling techniques to promote their business List the various advantages and disadvantages of personal selling techniques.
5. "Retail promotion has the main objective of influencing consumer perceptions, attitudes and behaviour, in order to increase store loyalty." Discuss with reference to the objectives of retail promotion. What are the various steps involved in developing the retail promotion process
What do you understand by publicity? How does publicity help to build a positive image for the retailers What are the limitations of publicity?
Enumerate the differences between publicity and advertisement.
7. What is the role of humour in advertising Discuss its positive and negative aspects with suitable examples.
8. Write short notes on any two of the following:
Window Display
In-house Agency
Focus Group
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management