Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | M.Sc. Fashion Merchandising And Retail Management (MSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Define the term Environment. Why is it important for a marketer to study the economic and social factors while making strategies?
2. Discuss the Consumer Buying process with the help of a suitable example.
3. Explain various targeting approaches which a marketer can follow for selecting a segment.
4. Explain the pricing strategies for a new product.
5. Differentiate between Sales promotion and Personal selling with the help of suitable examples.
6. What do you understand by the term Holistic marketing?
7. Explain the BeG matrix with the help of an example.
8. Define the terms 'Generic Brand', 'Brand Licensing', 'Brand Extension' and 'Brand Name' with the help of suitable examples.
9. Define the term Market Intermediary. What are its functions?
10. Write short notes on the following:
SWOT Analysis
Packaging
2. Discuss the Consumer Buying process with the help of a suitable example.
3. Explain various targeting approaches which a marketer can follow for selecting a segment.
4. Explain the pricing strategies for a new product.
5. Differentiate between Sales promotion and Personal selling with the help of suitable examples.
6. What do you understand by the term Holistic marketing?
7. Explain the BeG matrix with the help of an example.
8. Define the terms 'Generic Brand', 'Brand Licensing', 'Brand Extension' and 'Brand Name' with the help of suitable examples.
9. Define the term Market Intermediary. What are its functions?
10. Write short notes on the following:
SWOT Analysis
Packaging
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Communication-I
- Communication Skills-I
- Company Law
- Consumer Behavior
- Elements Of Fashion
- Fabric And Garment-I
- Fabrics And Garments-II
- HRM/Organizational Behavior
- Import-Export Documentation
- International Retailing
- Introduction To Retail
- Managerial Economics
- Marketing Management
- MSCFMRM
- Retail Branding
- Retail Communication
- Retail Merchandising-I
- Retail Merchandising-II
- Retail Operation
- Retail Strategy
- SalesManagement
- Store Planning-Site Selection/Mall Management
- Supply Chain Management