1. Patent is granted for a limited period which is generally for a period of

Inventor's life plus 20 years

20 years from the date of filing patent application

Inventor's life plus 25 years

25 years from the date of filing patent application

2. The Strategic Market Planning includes which of the following

Pricing and Clinical Trial Information

Management and Distribution

Pricing and Distribution

All of the above

3. Which of the following is INCORRECT as to the exclusive rights of authorisation that are required to be recognised for works under the Berne Convention

Right to broadcast the work

Right to recite the work in public

Right to claim authorship of the work

None of the above

4. An agreement between two companies granting each other the right to practice the other's Intellectual Property is called

Exclusive licence

Non exclusive licence

Cross -licence

Equitable assignment


5. helps in identifying the core competencies of the business and is a direct function of market intelligence.

Market analysis

Research and development

Licensing of an IPR

Acquisition of an IPR

6. is a process of discovering meaningful new correlations, patterns and trends of technological developments through the filing of patent applications in various jurisdictions.

Patent landscape

Patent mining

Patent mapping

Patent pooling

7. Which of the following statement is INCORRECT in relation to the information required to conduct an Intellectual Property Audit of a company

Knowledge of internal and external interactions of the company.

Information about the Intellectual Property assets of the company.

Information about the Intellectual Property assets of the parent company of the company in question.

Status of the Intellectual Property of the company.

8. Event -driven Intellectual Property Audit is also known as when conducted on behalf of a third party to assess the value of Intellectual assets owned by the company and the potential risks associated with it.

Third party Intellectual Property Audit

Intellectual Property due diligence

Risk Intellectual Property Audit

Financial Intellectual Property Audit

9. is a means of capitalising the value of Intellectual Property, relating to intangible assets, and leads to a reduction in tax liability.

Amortisation

Depreciation

Characterising as operating expenditure

Characterising as capital expenditure

10. Which one of the valuation methodology is often used in relation to start-up companies, technology ventures, and other risky assets

Brand strength approach

Cost based approach

Real options valuation approach

Comparable market transactions approach

11. What is the significance of Intellectual Property valuation? Explain in brief how valuation is exercised as a business tool.

12. Explain Intellectual Property Audit. Discuss different types of Intellectual Property Audits.

13. Briefly describe the steps involved in a Freedom To Operate search and analysis for a company planning to enter into a new market with a new product.

14. Write short notes on the following:

Celebrity Branding

Surrogate Advertising

15. Evaluate the role of pricing strategy in intellectual property commercialization.