Exam Details
| Subject | MarketingManagement And Marketing Research | |
| Paper | ||
| Exam / Course | M.Sc. Footwear Technology (MSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. Explain the steps involved in strategic marketing planning.
2. What are the different approaches of targetting Which approach IS best suited for an organization?
3. What is marketing channel Describe various types of marketing channels for achieving consumer goals.
4. What is personal selling? How is it different from direct selling? Explain with suitable examples.
5. Explain how does a BCG matrix helps a marketer in allocation of resources.
6. Why is it important for a marketer to study the economic and demographic factors while taking decisions?
7. Explain shopping goods and speciality goods with the help of an example.
8. Differentiate between probability and non-probability sampling.
9. Differentiate between primary data and secondary data in research activities.
10. What precautions should a researcher take while preparing a research report
2. What are the different approaches of targetting Which approach IS best suited for an organization?
3. What is marketing channel Describe various types of marketing channels for achieving consumer goals.
4. What is personal selling? How is it different from direct selling? Explain with suitable examples.
5. Explain how does a BCG matrix helps a marketer in allocation of resources.
6. Why is it important for a marketer to study the economic and demographic factors while taking decisions?
7. Explain shopping goods and speciality goods with the help of an example.
8. Differentiate between probability and non-probability sampling.
9. Differentiate between primary data and secondary data in research activities.
10. What precautions should a researcher take while preparing a research report
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Manufacturing Technique
- Communication Skill-II
- Communication Skill-III
- Computer Science
- Finishing
- International Trade and Company Law
- Introduction To Manufacturing Technique
- Lasting
- Managerial Economics And Fundamentals Of Accounts And Finance
- Marketing and Merchandising
- MarketingManagement And Marketing Research
- Organizational Behaviors And Human Resources Development
- Polymer and DMS Sports Shoe Technology
- Product Knowledge/Material Foundation
- Productivity and Production and Operator Management