Exam Details
| Subject | Retail Marketing And Visual Merchandise | |
| Paper | ||
| Exam / Course | Bachelor of Arts (Psychology) | |
| Department | Centre for Corporate Education, Training & Consultancy (CCETC) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
1. What is meant by store ambience? Explain in detail the elements to be taken care before finalising a store ambience.
2. Explain in detail the retail management decision process with suitable example.
3. Does the customer buying process end when a customer buys some merchandise? Explain your answer.
4. Choose a retailer and describe how it has developed a competitive strategic advantage.
How would you evaluate a site for locating a retail store
Discuss factors associated with specific location that retailers consider while choosing a location.
6. Describe the concepts of In-store Merchandise Presentation for home fashion and furniture and homeware accessories.
7. Discuss various types of retail formats with suitable examples.
8. Write short notes on the following:
Sales promotion
Segmentation
Franchising in retailing
Careers in retailing
2. Explain in detail the retail management decision process with suitable example.
3. Does the customer buying process end when a customer buys some merchandise? Explain your answer.
4. Choose a retailer and describe how it has developed a competitive strategic advantage.
How would you evaluate a site for locating a retail store
Discuss factors associated with specific location that retailers consider while choosing a location.
6. Describe the concepts of In-store Merchandise Presentation for home fashion and furniture and homeware accessories.
7. Discuss various types of retail formats with suitable examples.
8. Write short notes on the following:
Sales promotion
Segmentation
Franchising in retailing
Careers in retailing
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Social Anthropology
- Business Accounting
- Business Communication - I (Language Skills)
- Business Communication-2 (Interpersonal Communication Skills)
- Business Economics
- Business Economy And Indian Retail Environment
- Business Information Systems And Applications
- Business Organization AndManagement
- Category Management
- Consumer Behaviour
- Developmental Psychology
- E - Retailing
- Environmental psychology
- Financial Management
- Forensic psychology
- General Psychology
- Human Resources Management
- Industrial and organizational Psychology
- Introduction to counseling Psychology
- Legal Framework Consumer Right And Corporate Governance
- Motivation and emotion
- Neuropsychology
- Principles Of Marketing
- Psychopathology
- Research Methods In Psychology
- Retail Behaviour (Processes And Floor Management)
- Retail Economics And Space Productivity
- Retail HR
- Retail Information Technology
- Retail Marketing And Visual Merchandise
- Retail Operations Management
- Sales And Customer Service
- School psychology
- Social psychology
- Statistics In Psychology
- Supply Chain Management
- Theories of personality