Exam Details
| Subject | Enterprise Management | |
| Paper | ||
| Exam / Course | Certificate in Entrepreneurship | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
Define the term 'marketing' and distinguish it from selling.
What is 'market segmentation'? Explain giving examples.
2. What do you understand by the term' Product Explain the various concepts related to 'Product Mix' by taking the example of any company you are familiar with.
3. What is 'Sales Promotion'? Explain" the different types of sales promotion schemes.
4. Discuss the guidelines for handling customer complaints effectively.
5. Discuss the marketing strategies suited for rural markets.
6. What do you understand by the term Explain the four main components of Quality Management.
What are the key functions of Human Resource Management
Briefly discuss any two important Labour Laws of India.
8. Write short notes on any two of the following:
Personal Selling Skills
Channel Design
Teamwork
Customer Relationship Management
What is 'market segmentation'? Explain giving examples.
2. What do you understand by the term' Product Explain the various concepts related to 'Product Mix' by taking the example of any company you are familiar with.
3. What is 'Sales Promotion'? Explain" the different types of sales promotion schemes.
4. Discuss the guidelines for handling customer complaints effectively.
5. Discuss the marketing strategies suited for rural markets.
6. What do you understand by the term Explain the four main components of Quality Management.
What are the key functions of Human Resource Management
Briefly discuss any two important Labour Laws of India.
8. Write short notes on any two of the following:
Personal Selling Skills
Channel Design
Teamwork
Customer Relationship Management
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Business Opportunity Identification
- Computer For Entrepreneurs
- Enterprise Creation And Legal Requirements
- Enterprise Management
- Introduction To Entrepreneurship