Exam Details
| Subject | Marketing Management | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2015 | |
| City, State | new delhi, |
Question Paper
0005R
No. of Printed Pages: 5 IBFW-0051
B.Sc. FASmON MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-005 MARKETING MANAGEMENT
Time: 3 hours Maximum Marks: 70
Note: The question paper is divided into three Sections. All Sections are compulsory.
SECTION A
1. Fill in the blanks with the choices given below:
Management aims at getting result with minimum efforts and cost.
no
maximum
less
The top level management decides about the for the organisation as a whole.
games
gifts
objectives
The ranks and positions of managers are indicated by management
hierarchy
placement
functioning
Planning function is performed all other functions of management.
after
never
before
Supervision is of great importance at the level of management.
upper
middle
lower
2. Given a list of certain activities. Write the letter if the activity is a managerial task and if it is a non-managerial task.
Taking an interview of a politician for the news.
Taking stock of goods lying unsold at the year end.
Deciding to attach a manufacturing unit for fabric weaving.
Sending a clerk-to attend an Account management meeting.
Deciding to hire salesgirls for a showroom.
3. Match the expressions in Column with those in Column
Column Column
Employees' needs for food, clothing and shelter Self-actualisation
The desire for protection against accident,siclaless and other future uncertainties Ego needs
The need for belonging and acceptance by fellow workers Basic needs
People's desire to be considered important security needs Safety and
Employees wish to realize their ambitions fully Social needs
SECTION B
4. Differentiate between any three of the following:
Management and Leadership
Upward and Downward Communication
Formal and Informal Organisation
On-the-job training methods and Off-the-job training methods
Induction and Orientation
5. Write short notes on any two of the following:
Motivation
Grapevine
Verbal and Oral Communication and their Importance
Importance of Forecasting in Planning
Qualities of a Leader
6. Explain in detail any two of the following:
What do you understand by the term Management Explain briefly all the functions of management.
What are the different types of organisations Explain any three with diagrams.
Steps in Selection Procedure
Process of Control
SECTION C
7. "Quality cannot be inspected, it has to be inbuilt within the system." Justify this statement with suitable examples.
What are the different types of leadership? For running a software industry, which leadership is most suitable?
State the criteria for selecting a site for any one of the following:
Footwear Industries
Dairy Farm
Automobile Service Centre
No. of Printed Pages: 5 IBFW-0051
B.Sc. FASmON MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM)
Term-End Examination
December, 2015
BFW-005 MARKETING MANAGEMENT
Time: 3 hours Maximum Marks: 70
Note: The question paper is divided into three Sections. All Sections are compulsory.
SECTION A
1. Fill in the blanks with the choices given below:
Management aims at getting result with minimum efforts and cost.
no
maximum
less
The top level management decides about the for the organisation as a whole.
games
gifts
objectives
The ranks and positions of managers are indicated by management
hierarchy
placement
functioning
Planning function is performed all other functions of management.
after
never
before
Supervision is of great importance at the level of management.
upper
middle
lower
2. Given a list of certain activities. Write the letter if the activity is a managerial task and if it is a non-managerial task.
Taking an interview of a politician for the news.
Taking stock of goods lying unsold at the year end.
Deciding to attach a manufacturing unit for fabric weaving.
Sending a clerk-to attend an Account management meeting.
Deciding to hire salesgirls for a showroom.
3. Match the expressions in Column with those in Column
Column Column
Employees' needs for food, clothing and shelter Self-actualisation
The desire for protection against accident,siclaless and other future uncertainties Ego needs
The need for belonging and acceptance by fellow workers Basic needs
People's desire to be considered important security needs Safety and
Employees wish to realize their ambitions fully Social needs
SECTION B
4. Differentiate between any three of the following:
Management and Leadership
Upward and Downward Communication
Formal and Informal Organisation
On-the-job training methods and Off-the-job training methods
Induction and Orientation
5. Write short notes on any two of the following:
Motivation
Grapevine
Verbal and Oral Communication and their Importance
Importance of Forecasting in Planning
Qualities of a Leader
6. Explain in detail any two of the following:
What do you understand by the term Management Explain briefly all the functions of management.
What are the different types of organisations Explain any three with diagrams.
Steps in Selection Procedure
Process of Control
SECTION C
7. "Quality cannot be inspected, it has to be inbuilt within the system." Justify this statement with suitable examples.
What are the different types of leadership? For running a software industry, which leadership is most suitable?
State the criteria for selecting a site for any one of the following:
Footwear Industries
Dairy Farm
Automobile Service Centre
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management