Exam Details
| Subject | Retail Consumer Behaviour | |
| Paper | ||
| Exam / Course | M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Define consumer behaviour. Explain the consumer buying decision process.
2. What are the environmental factors which influence a consumer's decision-making process? Explain with the help of an example.
3. Define consumer satisfaction. Describe the relationship between consumer satisfaction, repeat purchase and customer loyalty?
4. Explain with examples how the nature of consumer decision-making varies based on the category of products being purchased.
5. Discuss the interrelationship between consumer behaviour and marketing mix strategies with suitable examples.
6. What is meant by "Reference Group" Explain its relevance to consumer behaviour.
7. Is lifestyle segmentation more appropriate than demographic segmentation Justify the statement in view of the present scenario.
8. Differentiate between personality and self-concept. Explain how the knowledge of personality can be used by a marketer to develop marketing strategy.
9. Is consumerism a boon or a bane in India Discuss with suitable examples.
10. Explain with suitable examples, how buying behaviour varies with the different stages of family life cycle.
2. What are the environmental factors which influence a consumer's decision-making process? Explain with the help of an example.
3. Define consumer satisfaction. Describe the relationship between consumer satisfaction, repeat purchase and customer loyalty?
4. Explain with examples how the nature of consumer decision-making varies based on the category of products being purchased.
5. Discuss the interrelationship between consumer behaviour and marketing mix strategies with suitable examples.
6. What is meant by "Reference Group" Explain its relevance to consumer behaviour.
7. Is lifestyle segmentation more appropriate than demographic segmentation Justify the statement in view of the present scenario.
8. Differentiate between personality and self-concept. Explain how the knowledge of personality can be used by a marketer to develop marketing strategy.
9. Is consumerism a boon or a bane in India Discuss with suitable examples.
10. Explain with suitable examples, how buying behaviour varies with the different stages of family life cycle.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Manufacturing Technique
- Basic Of Cad
- Communication Skills
- Computer Basics
- Corporate Skills
- Design Foundation
- Elements Of Economics, Accounts And Finance
- Footwear Lasting & Making
- Functions Of Merchandising
- Fundamentals Of Sales Management
- Introduction To Footwear Manufacturing
- Introduction To Retail
- Managing Retail Supply Chain
- Market Research, Travels And Statistical Techniques
- Marketing Management And Market Research
- Organisational Behaviour And Human Resources Development
- Principles And Practices Of Management
- Principles Of Retail Merchandising
- Product Design Process
- Product Design Process (A) Component Making (B) Making And Finishing
- Product Knowledge And Material Foundation
- Retail Communication
- Retail Consumer Behaviour
- Retail Marketing
- Site Selection