Exam Details
| Subject | Principles Of Retail Merchandising | |
| Paper | ||
| Exam / Course | M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Discuss the key competencies required for a retail merchandiser.
2. Discuss the meaning of merchandising in the contexts of Marketing, Retail and Supply Chain.
3. Define merchandise mix and discuss its components in detail with suitable examples.
4. "Right retail merchandising comprises of having the right merchandise, in the right place, in the right quantities, at the right prices, at the right time." Elaborate.
5. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of using different types of brands.
6. Discuss the roles and responsibilities. of a General Merchandising Manager, a Divisional Merchandising Manager and a buyer in a typical retail organization.
7. What is the significance of "Basket Size" in lifestyle retailing How can basket size be increased?
8. What do you understand by merchandise budgeting Discuss any five parts of a merchandise budget.
9. Name and discuss three measurable assessment dimensions.
10. Define fashion. Explain the acceptance of fashion from one socio-economic group to another, with the help of trickle theories.
2. Discuss the meaning of merchandising in the contexts of Marketing, Retail and Supply Chain.
3. Define merchandise mix and discuss its components in detail with suitable examples.
4. "Right retail merchandising comprises of having the right merchandise, in the right place, in the right quantities, at the right prices, at the right time." Elaborate.
5. What do you understand by brand mix used by a retailer Discuss the advantages and disadvantages of using different types of brands.
6. Discuss the roles and responsibilities. of a General Merchandising Manager, a Divisional Merchandising Manager and a buyer in a typical retail organization.
7. What is the significance of "Basket Size" in lifestyle retailing How can basket size be increased?
8. What do you understand by merchandise budgeting Discuss any five parts of a merchandise budget.
9. Name and discuss three measurable assessment dimensions.
10. Define fashion. Explain the acceptance of fashion from one socio-economic group to another, with the help of trickle theories.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Manufacturing Technique
- Basic Of Cad
- Communication Skills
- Computer Basics
- Corporate Skills
- Design Foundation
- Elements Of Economics, Accounts And Finance
- Footwear Lasting & Making
- Functions Of Merchandising
- Fundamentals Of Sales Management
- Introduction To Footwear Manufacturing
- Introduction To Retail
- Managing Retail Supply Chain
- Market Research, Travels And Statistical Techniques
- Marketing Management And Market Research
- Organisational Behaviour And Human Resources Development
- Principles And Practices Of Management
- Principles Of Retail Merchandising
- Product Design Process
- Product Design Process (A) Component Making (B) Making And Finishing
- Product Knowledge And Material Foundation
- Retail Communication
- Retail Consumer Behaviour
- Retail Marketing
- Site Selection