Exam Details
| Subject | Introduction To Retail | |
| Paper | ||
| Exam / Course | M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
Discuss the emergence of modern retail in India.
Write the benefits of market segmentation.
2. Describe the key dimensions of retail ownership.
3. "Understanding the process of decision-making by a consumer helps the retailer to develop his strategies." Comment.
4. What strategic emphasis should be used by institutions in the introduction stage of the retail life cycle compared with the emphasis by institutions in the decline stage? Explain.
5. The existing legal system in India poses a lot of challenges for the retailer. Discuss such legal issues.
6. To assist the retailer in deciding on a target market, several variables should be considered. Identify such variables.
7. Identify the criteria on which the distribution channel length is selected.
8. List the shortcomings of e-retailing. What challenges does this business model hold
9. Write short notes on the following:
Intensive Distribution
Retail Marketing Mix
Write the benefits of market segmentation.
2. Describe the key dimensions of retail ownership.
3. "Understanding the process of decision-making by a consumer helps the retailer to develop his strategies." Comment.
4. What strategic emphasis should be used by institutions in the introduction stage of the retail life cycle compared with the emphasis by institutions in the decline stage? Explain.
5. The existing legal system in India poses a lot of challenges for the retailer. Discuss such legal issues.
6. To assist the retailer in deciding on a target market, several variables should be considered. Identify such variables.
7. Identify the criteria on which the distribution channel length is selected.
8. List the shortcomings of e-retailing. What challenges does this business model hold
9. Write short notes on the following:
Intensive Distribution
Retail Marketing Mix
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Manufacturing Technique
- Basic Of Cad
- Communication Skills
- Computer Basics
- Corporate Skills
- Design Foundation
- Elements Of Economics, Accounts And Finance
- Footwear Lasting & Making
- Functions Of Merchandising
- Fundamentals Of Sales Management
- Introduction To Footwear Manufacturing
- Introduction To Retail
- Managing Retail Supply Chain
- Market Research, Travels And Statistical Techniques
- Marketing Management And Market Research
- Organisational Behaviour And Human Resources Development
- Principles And Practices Of Management
- Principles Of Retail Merchandising
- Product Design Process
- Product Design Process (A) Component Making (B) Making And Finishing
- Product Knowledge And Material Foundation
- Retail Communication
- Retail Consumer Behaviour
- Retail Marketing
- Site Selection