Exam Details

Subject Introduction To Retail
Paper
Exam / Course M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date December, 2016
City, State new delhi,


Question Paper

1. Define Retailing. With the help of suitable examples, discuss the value added business activities of retailing.

2. Describe different channels available to an entrepreneur for distribution of products to the COJ1Sumers.

3. Write a note on "Wheel of Retailing Theory of Retail Competition." What are the major strengths, and weaknesses of the theory

4. Discuss the role of retailing in marketing mix and in the marketing channel.

5. A retailer will have to obtain a list of government approvals before starting the retail operations. Discuss the typical clearances that would be required.

6. Explain how marketers/retailers will be benefited by proper understanding of retail consumer behaviour.

7. Illustrate the growth of organized retail in India. Discuss the factors contributing to its growth.

8. Explain the different types of classification of retal1 organisations.

9. Define E-Retailing. Discuss the factors essential for the success of electronic retailing in India.

10. Discuss the challenges being faced by organized retail sector in India.


Other Question Papers

Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Advanced Manufacturing Technique
  • Basic Of Cad
  • Communication Skills
  • Computer Basics
  • Corporate Skills
  • Design Foundation
  • Elements Of Economics, Accounts And Finance
  • Footwear Lasting & Making
  • Functions Of Merchandising
  • Fundamentals Of Sales Management
  • Introduction To Footwear Manufacturing
  • Introduction To Retail
  • Managing Retail Supply Chain
  • Market Research, Travels And Statistical Techniques
  • Marketing Management And Market Research
  • Organisational Behaviour And Human Resources Development
  • Principles And Practices Of Management
  • Principles Of Retail Merchandising
  • Product Design Process
  • Product Design Process (A) Component Making (B) Making And Finishing
  • Product Knowledge And Material Foundation
  • Retail Communication
  • Retail Consumer Behaviour
  • Retail Marketing
  • Site Selection