DISTANCE EDUCATION
M.B.A. (Tourism) DEGREE EXAMINATION, MAY 2017.
Second Semester
TOURISM ATTRACTIONS
(Upto 2012-13 Academic year and 2013 Calendar year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
1. What do you mean by medical tourism? State the
features of medical tourism.
2. Distinguish between beach resort and hill resort tourism.
3. Write short notes on 'pilgrim tourism'.
4. Mention the benefits of tourism attraction through fair
and exhibitions.
5. Discuss the various components of development of new
tourism attraction.
6. State the factors influencing site location for the
development of new tourism attraction.
7. State the significance of investment analysis.
8. State the marketing for a new tourism product.
Sub. Code
25
DE-556
2
wk14
PART B — × 15 60 marks)
Answer any FOUR questions.
9. As marketing professional, suggest the different types of
tourism attraction to be promoted by the government.
10. Explain the emerging tourism attractions in Indian
perspective.
11. Discuss the natural tourism attraction and the
promotional measures for persuading the potential
tourist in the Indian context.
12. Explain the various problems on preservation and
development of natural tourism attraction.
13. State the significance of manmade tourism attractions.
14. Explain the significance of cost benefit analysis for
making the development of new tourism attraction.
15. Explain the role of Government in developing new
tourism attractions in Indian perspective.