DISTANCE EDUCATION
B.Sc.(Psychology) DEGREE EXAMINATION, MAY 2017.
MARKETING AND ADVERTISING
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Explain the concept of marketing mix.
2. Describe the strategies of pre approach.
3. Explain the Socio Cultural factors that affect consumer
behaviour.
4. Write a short note on the role of advertising.
5. Explain the methods of closing.
6. Explain psychology in selling.
7. Give the meaning and importance of 'Approach'.
8. List out Decision areas in Advertising.
Sub. Code
34
DE-195
2
wk16
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. How do you evaluate the effectiveness of Advertising?
10. Explain the meaning of marketing and bring out its
importance.
11. Explain the qualities of successful sales person.
12. Explain the meaning and objectives of psychology in
Advertising.
13. What is prospecting? Explain the different methods of
prospecting.
14. What are the stages in the selling process? Bring out its
importance.
15. Define the concept of consumer behaviour. Why is it
desirable to study it in marketing?