DISTANCE EDUCATION
B.B.A. (Banking)/B.B.A. (Banking)(Lateral) DEGREE
EXAMINATION, MAY 2017.
MARKETING OF BANKING SERVICES
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Explain the term Demarketing with example.
2. What are the advantages of remarketing?
3. Explain the importance of SWOT Analysis.
4. How does a location and layout help Banks in marketing?
5. Discuss the pricing objectives and pricing policies.
6. Enumerate the concept 'product explain its
importance to a bank.
7. What is meant by Societal Banking?
8. Why Training and Development is important to market a
banking services?
Sub. Code
32
DE-167
2
Sp 6
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Describe about modern marketing concept with its
importance and also explain its features.
10. Discuss the term marketing mix with suitable example.
11. Illustrate the steps involved in new product development.
12. In what way product management and product line
management is very important to a banker?
13. Draft a marketing strategy suitable for banking sector.
14. Discuss about various types of promotional mix with
appropriate example.
15. What are the qualities of marketing employee of a bank?