DISTANCE EDUCATION
B.B.A. (Banking)/B.B.A. (Banking) (Lateral) DEGREE
EXAMINATION, MAY 2016.
MARKETING OF BANKING SERVICES
(2005 onwards)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Explain the importance of marketing.
2. Write a note on 'Remarketing'.
3. Describe the criteria for successful market segmentation.
4. Discuss the merits of marketing audit.
5. Explain the constraints on banking product development.
6. Elucidate pricing objectives of banking services.
7. Distinguish between advertising and publicity.
8. Explain the financial motivation given to bank marketing
personnel.
Sub. Code
32
DE-3354
2
WK 6
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Elucidate modern bank marketing concepts.
10. Describe the bank branch layout with suitable example.
11. How will you develop a new bank product? Discuss.
12. Explain the different types of pricing policies available in
marketing of banking services.
13. Discuss the various types of advertising media used for
marketing of banking services.
14. Discuss the various factors affecting promotion mix of a
banker.
15. Describe the various methods of development
programme provided to bank marketing officials.