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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 1 EXAMINATION WINTER 2018
Subject Code: 2810006 Date:31/12/2018
Subject Name: Research Methodology.
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

Choose the correct option. 6
1. A researcher intends to explore the effect of possible factors for the organization of
effective mid-day meal interventions. Which research method will be most
appropriate for this study?
A. Historical method B. Descriptive survey method
C. Experimental method D. Ex-post-facto method
2.
Which of the following is an initial mandatory requirement for pursuing research?
A. Developing a research design B . F o r m u l a t i n g a r e search question
C. Deciding about the data
analysis procedure
D Formulating a research hypothesis
3.
Research aims for finding "answers" to "questions" it implies
A. a framework of philosophies B . u s i n g v a l i d a n d reliable methods and
techniques
C. an unbiased design D . a l l t h e a b o v e
4.
An airline company wants to survey its customers one day, so they randomly
select 5 flights that day and survey every passenger on those flights. which method
of sampling does it select?
A. Cluster sampling B. Simple random sampling
C. Stratified sampling D. Systematic random sampling
5.
Research gap can be identified using…
A. Executive summary B. Research proposal
C. Data collection D. Literature Review Summary
6.
Which of the following is not an essential element of report writing?
A. Research Methodology B. References
C. Conclusion D. None of these.
Q.1 Define Explain Following:
Concept Construct
Moderating variable
Pilot test
Sampling Frame
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Q.1 Can Observation study be useful in Business Research? Explain. 04
Q.2 Explain the characteristics of a good research. 07
2
You want to study Management Education Scenario in India. Outline a research
proposal for the research to be undertaken.
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OR
Define data preparation, editing and coding. Prepare a data table for a class of
60 students of MBA III semester based on the following information: Sex
(male, female), graduation degree B. Com, B.E., B.C.A., Any other
degree), major functional area of specialization (Marketing, Finance, Human
Resource and Information Systems) opted for in the second year of MBA
programme. Assume the data and interpret the result.
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Q.3 Write a note on Sampling.
07
You are the administrative assistant for a division chief in a large holding
company that owns several hotels theme parks. You the division chief has
just come from the CEO's office, where you were informed that the guest
complaints related to housekeeping employee attitude are increasing. Your
onsite managers have mentioned some tension among the workers but have not
considered it unusual. The CEO your division chief instructs you to
investigate. Suggest at least three research designs that might be appropriate in
this situation. Which among these best suits the purpose?
07
OR
Q.3 What is hypothesis? Describe the types of hypothesis? 07
XYZ café in your town is experiencing reducing number of customers day by
day. Owner of this café wants to find out possible reasons for the same.
Develop the management -research question hierarchy for this situation.
07
Q.4 Write a note on "Projective techniques". 07
Assume you are a manufacturer of small kitchen electrics. You want to
determine if some innovative designs with unusual shapes colors developed
for the US market could be successfully marketed in the Indian market. Which
qualitative research would you recommend Why?
07
OR
Q.4 What is focus group? Describe the characteristics and advantages of the focus
group.
07
Develop a Likert scale for measuring the attitude of students towards the
Movie(s) as a source of general information.
07
Q.5 An Indian e-commerce payment system and digital wallet company wants to
study the satisfaction level of its customers. The company appoints you as
researcher for this project. Prepare a questionnaire for conducting this survey.
Also suggest the Statistical tools which you are going to use for analysis.
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OR
Q.5 You did a research on ''Effect of Technology on Enthusiasm for Learning
Science". The effect of technology on students' enthusiasm both at school and
away from school was investigated. Now you are required to write a research
report on the same.
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