Total No. of Questions 10] [Total No. of Pages 1
BBM/BBA DEGREE EXAMINATION, MAY 2018
(Examination at the end of Third Year)
Third Year
Promotion and Distribution Management
Time 3 Hours Maximum Marks 70
Answer any Five questions.
All questions carry equal marks
Q1) What are the basic concepts of sales promotion? List the types of promotion directed at
Middleman
Consumers
Q2) Suggest a promotional strategy for the following
Dish washers
Colour Television
Q3) Identify and discuss the factors affecting the selection of distribution channel.
Q4) Discuss an integrated distribution effort to show how it has a major effect upon
marketing performance and cost of company operations.
Q5) In what ways do the and 'distribution' functions complement each other?
Q6) Elucidate the techniques employed to motivate middlemen.
Q7) Distinguish between Advertising, publicity and personal selling.
Q8) What are the merits and demerits of free samples and coupon offers.
Q9) Describe the scheduling of advertising media.
Q10) What do you understand by logistics department? Define its scope and objectives and
discuss the key decision areas.