Total No. of Questions 10] [Total No. of Pages 01
B.B.M./B.B.A. DEGREE EXAMINATION, MAY 2018
Second Year
FUNDAMENTALS OF MARKETING
Time 3 Hours Maximum Marks :70
Answer any five questions.
All questions carry equal marks.
Q1) Explain the need and objectives of marketing.
Q2) Explain importance and role of marketing in developing economy.
Q3) Define consumerism. Explain internal and external forces effecting marketing
environment.
Q4) Define cognitive dissonance. Explain the factors influencing purchases by
consumers.
Q5) Define market segmentation and what are the methods of market
segmentation.
Q6) Explain the concepts of
Product mix
Branding
Packing
Q7) Define pricing. Explain methods of pricing.
Q8) Explain the importance of advertising and its merits and demerits.
Q9) Define distribution and explain channels of distribution.
Q10)What are the phases involved in product life cycle?