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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.& B.A.DEGREE EXAMINATION -VISUAL COMMUNICATION& HISTORY
THIRD SEMESTER APRIL 2018
CO 3207- PRINCIPLES OF MARKETING
Date: 04-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
SECTION-A
Answer all the questions: (10x2=20 Marks)
1. Define 'Marketing'.
2. Explain the term'Selling'.
3. What is Target Marketing?
4. What is Branding?
5. Define 'Service'.
6. What is Business Market?
7. What do you understand by Pricing?
8. What is advertising?
9. Define 'Public Relations'.
10. What is marketing ethics?
SECTION-B
Answer any FOUR questions: (4x10=40 Marks)
11.Explain the marketing mix elements.
12. Explain the various methods of market segmentation.
13. Enumerate the factors influencing consumer buying behaviour.
14. Explain the benefits of product packaging
15. Discuss the various reasons for a product failure.
16. Explain the importance of promotion.
17. Describe the functions of channel intermediaries.
SECTION-C
Answer any TWO questions: (2x20=40 Marks)
18. Discuss the various functions of marketing.
19. Explain the various methods of pricing.
20. Discuss the concept of PLC with relevant examples.
21. Illustrate some CSR activities initiated by Indian Companies