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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.A.DEGREE EXAMINATION ECONOMICS SECONDSEMESTER APRIL 2017
16UVC2AL01- MEDIA DESIGN DEVELOPMENT
Date: 27-04-2017 Dept. No. Max. 100 Marks
01:00-04:00
SECTION-A Answer all the following in around 50 words 10x2=20 Marks
1. Haptics 2. Creative
3. Media planning
4. Inverted pyramid
5. Big idea
6. Positioning
7. Brand image
8. Social media
9. Monogram
10. Layout
SECTION-B
Answer any five of the following in around 200 words 5x8=40 Marks
11. Describe personal and interpersonal communication.
12. Explain the role of print media.
13. Explain the effective methods used in the campaign strategy for the jallikattu issue.
14. Discuss the various elements required in creating an effective advertisement on the internet.
15. What is copy writing? Compare its uses over the visual.
16. Define advertising and explain its functions
17. Discuss effective illustrations quoting suitable examples to support your answer.
SECTION-C Answer any TWO questions in about 400 words each: 2x20=40 Marks
18. Explain the role of the journalist.
19. What are the effective uses of colour when designing an ad?
20. Quoting suitable examples from various advertisements, discuss on media planning.
21. Discuss the structure and functioning of an advertising agency.
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(10X2=20) (10X2=20) 10X2=20 (10X2=20Marks)