DISTANCE EDUCATION
B.B.A. (Banking)/B.B.A. (Banking) (Lateral) DEGREE
EXAMINATION, DECEMBER 2017.
MARKETING OF BANKING SERVICES
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What are the features of Modern Marketing concept?
2. What are the salient features of social marketing?
3. Why is marketing behavior of a banker affected by the
marketing environment?
4. What are the objectives of marketing of banking services?
5. Write a note on SWOT analysis of bank marketing.
6. How do you motivate the marketing personnel of a bank?
7. Explain the bank's business objectives.
8. Define promotion. What are the three basic purposes of
promotion?
Sub. Code
32
DE-2470
2
WK 6
SECTION B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. What is marketing environment to bankers? Explain its
main dimensions.
10. What are the bases for market segmentation in banking?
Describe people-oriented approach in segmentation.
11. Discuss the usual types of pricing policies adopted by
banks.
12. Describe the criteria for selecting a suitable location for
bank branch.
13. Enumerate the important advertising media used by
banks and point out their relative advantages.
14. What is promotional mix? Explain factors affecting
promotional mix of a banker.
15. Discuss the various training and development
programmes available for the employees of the bank.
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