Exam Details
| Subject | marketing and advertising | |
| Paper | ||
| Exam / Course | b.sc. (psychology) | |
| Department | ||
| Organization | Alagappa University Distance Education | |
| Position | ||
| Exam Date | December, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
DISTANCE EDUCATION
B.Sc. DEGREE EXAMINATION, DECEMBER 2017.
MARKETING AND ADVERTISING
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Explain Market Segmentation.
2. Comment on consumer behaviour.
3. Explain the selling methods.
4. Discuss the role of advertisement.
5. Describe the features of successful closing.
6. Give the stages in selling process.
7. Write an account on types of salesmen.
8. Discuss the importance of Approach.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Give a detailed account on Market Mix and Relationship
Marketing.
10. How is personal and psychological factors affecting
consumer behaviour? Examine.
Sub. Code
34
DE-2498
2
sp3
11. Advertising is an investment Discuss.
12. Salesman are born and not made Discuss.
13. What is prospecting? Discuss its importance and
characteristics.
14. Explain the methods of closing.
15. Elucidate the importance and the types of personal
selling.
B.Sc. DEGREE EXAMINATION, DECEMBER 2017.
MARKETING AND ADVERTISING
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Explain Market Segmentation.
2. Comment on consumer behaviour.
3. Explain the selling methods.
4. Discuss the role of advertisement.
5. Describe the features of successful closing.
6. Give the stages in selling process.
7. Write an account on types of salesmen.
8. Discuss the importance of Approach.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. Give a detailed account on Market Mix and Relationship
Marketing.
10. How is personal and psychological factors affecting
consumer behaviour? Examine.
Sub. Code
34
DE-2498
2
sp3
11. Advertising is an investment Discuss.
12. Salesman are born and not made Discuss.
13. What is prospecting? Discuss its importance and
characteristics.
14. Explain the methods of closing.
15. Elucidate the importance and the types of personal
selling.
Other Question Papers
Subjects
- abnormal psychology
- counselling psychology
- educational psychology
- environmental psychology
- experimental psychology
- general psychology
- health psychology
- industrial psychology
- marketing and advertising
- psychology and nutrition
- social psychology