B.B.A. (Semester IV) (CGPA) Examination Oct/Nov-2017
EVENT MANAGEMENT
Day Date: Friday, 10-11-2017 Max. Marks: 70
Time: 02.30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative. 07
Regional events are designed to increase the appeal of a specific
destination.
Tourism Local
Size None of these
events tend to have high budget and high profiles.
Festival Promotional
Family None of these
can create huge problems for lot of events.
Risk Weather
Planning None of these
is a example of Decor.
Stage props Suppliers
Technology None of these
should be realistic measurable.
Objectives Aims
Audience None of these
Market is the process of analyzing your customers in
group.
Planning Segmentation
Competition None of these
is the most powerful creator of mood.
Stage Music
Décor Layout
State Whether the following statement is True or False. 07
Stage can be used for many resources.
In Greek marriage the priest crowns both the bride groom.
Losing money is the fastest way to get out of event business.
Core talent creates variation in every event.
Costing involves calculation of cost of production.
Technical problems are professionals.
Briefing staff prior to shift is not essential.
Q.2 Write short answer for the following (Any two) 14
5 Cs of event
Proposal of event
Elements of event
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Q.3 Write short answer for the following (Any two) 14
Size of event
Aims objectives of event
Types of event
Q.4 Explain the process of event marketing. 14
OR
Explain the emergency planning process.
Q.5 What are different jobs in event management? 14
OR
Explain the different types of financing of events statements.