Exam Details
| Subject | marketing of hospital services | |
| Paper | paper 6 | |
| Exam / Course | master of hospital administration | |
| Department | ||
| Organization | Dr.M.G.R. Medical University | |
| Position | ||
| Exam Date | October, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
OCTOBER 2018 Sub. Code: 5026
MASTER OF HOSPITAL ADMINISTRATION EXAMS
(Regulations for the candidates admitted from 2017-2018)
FIRST YEAR
PAPER VI MARKETING OF HOSPITAL SERVICES
Q.P. Code 435026
Time Three hours Maximum 100 Marks
I. Elaborate on: x 20 40)
1. Discuss the concepts of needs, wants, demands products, value and satisfaction in
marketing health services.
2. Explain the significance, market survey, target audience and promotional tool for
marketing of paediatric services in hospital.
II. Write notes on: (10 x 6 60)
1. Describe occupational health problems and safety measures.
2. Write a short note on Prevention and wellness programme.
3. Give the meaning of marketing mix.
4. Discuss the role of Strategic business units.
5. Write the measures for dealing with competition in marketing.
6. Developing an effective media relation programme.
7. Discuss the importance of Market Survey.
8. Explain the importance of demographic factors for marketing.
9. Write a note on public relation marketing tools.
10. Suggest the strategies for handling News media during disaster.
MASTER OF HOSPITAL ADMINISTRATION EXAMS
(Regulations for the candidates admitted from 2017-2018)
FIRST YEAR
PAPER VI MARKETING OF HOSPITAL SERVICES
Q.P. Code 435026
Time Three hours Maximum 100 Marks
I. Elaborate on: x 20 40)
1. Discuss the concepts of needs, wants, demands products, value and satisfaction in
marketing health services.
2. Explain the significance, market survey, target audience and promotional tool for
marketing of paediatric services in hospital.
II. Write notes on: (10 x 6 60)
1. Describe occupational health problems and safety measures.
2. Write a short note on Prevention and wellness programme.
3. Give the meaning of marketing mix.
4. Discuss the role of Strategic business units.
5. Write the measures for dealing with competition in marketing.
6. Developing an effective media relation programme.
7. Discuss the importance of Market Survey.
8. Explain the importance of demographic factors for marketing.
9. Write a note on public relation marketing tools.
10. Suggest the strategies for handling News media during disaster.
Other Question Papers
Subjects
- bio-statistics andoperations research
- essentials of strategic management
- financial and management accounting
- healthcare economics
- healthcare human resources management
- hospitalmanagement information system
- in healthcare
- legal framework for hospitals
- logistics and supply chain management in healthcare services
- management concepts and organization
- management concepts and organization behaviour
- marketing of hospital services
- organization and management of hospitals and healthcare units
- principles of epidemiology and communitymedicine
- project planning & mangement
- quality management in hospitals
- research methodology in healthcare