DISTANCE EDUCATION
B.B.A. (Banking)/B.B.A. (Banking) Lateral DEGREE
EXAMINATION, MAY 2018.
MARKETING OF BANKING SERVICES
(2005 onwards)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. Distinguish between marketing and social marketing.
2. What are the important of marketing to a bank?
3. Discuss about deregulation of interest rates.
4. Explain the term Direct Marketing.
5. Enumerate the importance of marketing audit.
6. Describe the role of advertisement in promotion of bank.
7. What do you mean by publicity and how it helps bank's
promotion?
8. Why selection and motivation of marketing employees are
very important to a bank?
PART B — × 15 60 marks)
Answer any FOUR questions.
9. Discuss the factors involved in segmentation of Banks.
10. Define pricing mix and explain its importance and
discuss about the factors influencing pricing of a product.
Sub. Code
32
DE-3570
2
wk4
11. What do you understand by non-fund based business?
Explain its significance?
12. What are the types of training and developmental
activities available to bank employees and why it is
important?
13. Distinguish between Remarketing and De-marketing.
14. On what basis banks market segmentation can be done?
Discuss.
15. Discuss about the various marketing environmental
factors influencing bank marketing.
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