B.B.A. (Semester IV) (CGPA) Examination Nov/Dec-2018
EVENT MANAGEMENT
Time: 2½ Hours Max. Marks: 70
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative. 07
Regional events are designed to increase the appeal of a specific
destination.
Tourism Local
Size None of these
is a control tool that ensures that the individual performing
the tasks has not forgotten a single detail.
Organization chart Check lists
Maps and Models None of these
can create huge problems for lot of events.
Risk Weather
Planning None of these
refers to complete outline prepared before event.
Event Proposal Mission
Vision None of these
should be realistic and measurable.
Objectives Aims
Audience None of these
Preparing a is part of the initial planning stage.
Funds flow statement Profit Loss statement
Cash flow statement Budget
is one of the most common funding sources for events.
Sponsorship Shares
Publicity None of these
State Whether the following statement is True or False. 07
The theme of the event should be linked to the purpose.
Event products generally include only tangible goods.
Briefing staff prior to shift is not essential.
Establishing the features of the product is the first step in event
marketing.
Security is generally required for premises, equipments, cash etc.
Every business should have guidelines for emergency planning.
Feedback controls are more effective than preventive controls.
Q.2 Write short notes on the following (Any two) 14
Protocols for Speakers
Elements of Events
Emergency Planning
Page 2 of 2
SLR-CI-21
Q.3 Write short notes on the following (Any two) 14
Size of events
Types of events
Event Proposal
Q.4 Explain the marketing mix of the event. 14
OR
Career Opportunities in Event Management
Q.5 Explain the importance of various financial statements in event. 14
OR
Explain the process of event marketing.