DISTANCE EDUCATION
B.Sc. (Psychology) DEGREE EXAMINATION, MAY 2018.
MARKETING AND ADVERTISING
(2005 Onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE of the following.
1. Explain Relationship Marketing.
2. Write about the concept of Market Segmentation.
3. Explain the concept of Advertisement.
4. Discuss the importance of decision areas in
Advertisement.
5. List out the importance of Personal Selling.
6. Briefly explain the methods of Prospecting.
7. What are the Objectives of Presentation in the Selling
Process?
8. Write short notes on Closing.
Sub. Code
34
DE-3598
2
Sp 1
SECTION B — × 15 60 marks)
Answer any FOUR of the following.
9. Explain the nature and scope of Marketing.
10. Discuss the significance of studying Consumer Behaviour
in Marketing.
11. Write an essay on the role of Psychology in Advertising.
12. Explain the importance and strategies of 'Pre-approach'.
13. Describe the selling process and explain different selling
methods.
14. Give an account of Presentation and Demonstration in
detail.
15. Explain the strategies and methods of Handling
Objections.