M.B.A. DEGREE EXAMINATION, FEBRUARY 2018.
Fourth Semester
E-COMMERCE
(Non CBCS Old Regulation)
2 90143
Time 3 Hours Max. Marks 70
SECTION — A
Answer any FIVE of the following. 12 60 Marks)
1. Explain the need and importance of E-commerce.
2. Discuss the impact of E-commerce.
3. What is E-direct marketing? Explain its scope.
4. Explain personal characteristics and demographics of internet surfer.
5. Discuss the application of E-commerce to travel and tourism services.
6. What is B2B E-commerce? Explain its characteristics.
7. Explain various electronic payments systems in detail.
8. Discuss the role and importance of market research for E-commerce.
SECTION — B
Case study (Compulsory) (10 Marks)
9. Eric Keil, Director of e-business, Panasonic "To achieve economies of scale in terms
of development time and software costs, we needed a single Web application server.
Maintaining separate Microsoft and IBM platforms would not be a cost-effective
strategy". More than 70 percent of Parcel house's business is generated from
European customers across 13 countries. As an internationally growing business
Parcel house focuses on increasing market confidence for its reliable 24 x 7 logistics
information management. From DVD players and High-Definition televisions to
air-conditioning compressors and custom lithion ion batteries, the Panasonic name
can be found on hundreds of thousands of consumer, business and industrial
products. Panasonic's diverse product range is a sign of success for the
6,500-employee U.S. Based in Secaucus, New Jersey, Panasonic previously

supported its 20,000 dealers with B2B e-commerce Web sites built on IBM Web
Sphere Application Servers. Three sites, one for each business sector, were
integrated with Panasonic's SAP systems and other legacy applications, enabling
dealers to log on to the Web and easily determine the status of their order or the
availability of a. product. Every online status check saved. At the same time, the
company created B2C online stores for its employees, and for employees of large
companies that are valued partners of Panasonic. These sites, developed with
Microsoft Commerce Server and IIS, were not integrated with Panasonic's backend
systems. Consequently, the company's call centers were overwhelmed with B2C
order-status inquiries. "We couldn't integrate our Microsoft sites with our backend
because Microsoft Commerce Server wouldn't talk to our corporate-standard
databases and integration solutions', says Eric Keil, director of e-business at
Panasonic. we wanted fully automated e-commerce functionality for all our
sites, which dictated enhancements across the board. To achieve economies of scale
in terms of development time and software costs, we needed a single Web
application server. Maintaining separate Microsoft and IBM platforms would not
be a cost-effective strategy".
What are the objectives that Panasonic Company wants to achieve by
energizing E-Commerce with the help of IBM.
How the sales of the Panasonic products could he enhanced through the
E-Commerce Strategy?
How to maintain the worldwide marketing customers with the services?
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